Privacy policy

Last Updated: November 11, 2026

1. Introduction

At tenqelo, we recognize the importance of protecting your personal information and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit our website, browse our products, make a purchase, use our online services, or communicate with us.

Our online store is operated by Shaanxi Yuyanyingyouhong Technology Co., Ltd. under the brand name tenqelo and is powered by Shopify, which provides the e-commerce platform that enables us to offer our Services.

Throughout this Privacy Policy, the terms "we," "us," and "our" refer to tenqelo and the company operating this online store. The terms "you" and "your" refer to visitors, customers, and other individuals whose personal information we may collect or process.

Our Services include our website, product listings, shopping functions, checkout facilities, customer support, and other related online features.

If any provision of this Privacy Policy conflicts with our Terms of Service regarding the collection, processing, or disclosure of personal information, this Privacy Policy will govern those matters.

Please read this document carefully to understand our privacy practices and how your information may be handled when using our Services.

By accessing or using our website and Services, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Information We Collect

For purposes of this Privacy Policy, "personal information" means information that identifies you or can reasonably be associated with you or another individual.

Information that has been anonymized or de-identified so that it can no longer reasonably identify an individual is not considered personal information under this definition.

Depending on how you interact with our website, which Services you use, your location, and applicable legal requirements, we may collect or process the following categories of personal information:

2.1 Contact Information

This may include:

  • Full name.

  • Email address.

  • Telephone number.

  • Billing address.

  • Shipping address.

  • Other contact details you provide to us.

2.2 Payment and Financial Information

This may include information associated with your purchase transactions, such as:

  • Credit or debit card information.

  • Financial account details.

  • Payment method information.

  • Transaction records.

  • Payment confirmations.

  • Other information necessary to process or verify payments.

Payment information may be processed through Shopify and relevant payment service providers in connection with your transactions.

2.3 Account Information

If you create or use an account through our Services, we may collect:

  • Username.

  • Password.

  • Account preferences.

  • Security questions.

  • Account settings.

  • Other information associated with your account.

2.4 Transaction and Purchase Information

We may collect information about your shopping activities, including:

  • Products you view.

  • Items added to your shopping cart.

  • Products added to a wishlist, where available.

  • Purchases and order history.

  • Return and refund requests.

  • Exchange requests.

  • Order cancellations.

  • Other transaction-related activities.

2.5 Communications and Customer Support Information

When you contact us, we may collect the information contained in your communications.

This may include information submitted through email, customer support inquiries, order-related messages, feedback, and other communications with our team.

2.6 Device and Technical Information

When you access our website, certain technical information may be collected automatically, including:

  • Device type.

  • Browser information.

  • Network connection details.

  • IP address.

  • Device identifiers.

  • Other technical information associated with your access to our Services.

2.7 Website Usage Information

We may collect information about how you interact with our website, including:

  • Pages visited.

  • Products viewed.

  • Navigation activities.

  • Interaction with website features.

  • Time and manner of accessing our Services.

  • Other website usage information.

Depending on the circumstances and applicable law, we may also generate inferences from the information collected to better understand customer preferences and improve our Services.

3. Sources of Personal Information

We may obtain personal information through several sources, depending on your interactions with our business.

These sources include:

3.1 Information Provided Directly by You

We collect information when you:

  • Create or access an account.

  • Place an order.

  • Enter information during checkout.

  • Contact our customer support team.

  • Submit a return or refund request.

  • Provide feedback.

  • Otherwise communicate with us or voluntarily submit personal information.

3.2 Information Collected Automatically

Certain information may be collected automatically when you visit or interact with our website.

This may occur through your device, browser, network connection, cookies, and similar technologies used to support website functionality and understand user interactions.

3.3 Information from Service Providers

We may receive information from service providers that perform services on our behalf.

These providers may collect or process information to support website operations, payment processing, analytics, customer support, order fulfillment, and other business functions.

3.4 Information from Business Partners and Other Third Parties

We may also receive relevant information from our business partners or other third parties where permitted by applicable law and consistent with this Privacy Policy.

4. How We Use Personal Information

The personal information we collect may be used for different business purposes depending on how you interact with our website and Services.

These purposes include the following:

4.1 Providing and Improving Our Services

We use personal information to operate, maintain, personalize, and improve our online store.

This may include:

  • Processing customer orders.

  • Confirming and managing purchases.

  • Processing payments.

  • Arranging product shipments.

  • Handling returns, refunds, and exchanges.

  • Managing customer accounts.

  • Remembering relevant preferences.

  • Providing order-related notifications.

  • Responding to customer requests.

  • Supporting product reviews where available.

  • Recommending products based on relevant shopping activities.

  • Improving website functionality and the overall shopping experience.

We may also use relevant information to better understand customer needs and improve the services offered through our website.

4.2 Marketing and Promotional Activities

Where permitted by applicable law, we may use personal information for marketing and promotional purposes.

These activities may include:

  • Sending promotional emails.

  • Providing marketing communications.

  • Sending promotional text messages where applicable.

  • Sending marketing materials through postal mail.

  • Displaying advertisements for products or services.

  • Providing advertisements based on previous purchases, shopping cart activities, or other interactions with our Services.

You may opt out of promotional email communications at any time by using the unsubscribe option included in our marketing emails.

Your ability to opt out of certain advertising or marketing activities may also depend on your location and applicable privacy laws.

4.3 Security and Fraud Prevention

We may process personal information to protect our website, customers, transactions, and business operations.

These activities may include:

  • Verifying account information.

  • Supporting secure payment transactions.

  • Detecting suspicious or potentially fraudulent activities.

  • Investigating unauthorized access.

  • Identifying illegal or harmful activities.

  • Protecting website security.

  • Maintaining the integrity of our Services.

If you create an account, you are responsible for protecting your login credentials.

We strongly recommend that you do not share your username, password, or other account access information with unauthorized individuals.

4.4 Customer Communication and Support

We use personal information to communicate with customers and provide assistance.

This may include:

  • Responding to customer inquiries.

  • Providing order updates.

  • Addressing shipping questions.

  • Handling return and refund requests.

  • Assisting with payment-related concerns.

  • Providing after-sales support.

  • Maintaining our customer relationships.

4.5 Legal and Regulatory Purposes

We may use or process personal information when necessary to:

  • Comply with applicable laws and regulations.

  • Respond to valid legal requests.

  • Cooperate with authorized government or law enforcement agencies.

  • Investigate potential violations of our policies.

  • Participate in legal proceedings.

  • Protect our legal rights and business interests.

  • Enforce applicable agreements and policies.

5. How We Share or Disclose Personal Information

We may disclose personal information to certain third parties for legitimate business purposes, subject to this Privacy Policy and applicable legal requirements.

Such disclosures may include the following circumstances:

5.1 Shopify and Service Providers

We may share personal information with Shopify, vendors, and other third-party service providers that assist us in operating our business.

These service providers may support:

  • Website hosting and technical operations.

  • Payment processing.

  • Data analytics.

  • Customer support.

  • Cloud storage.

  • Order fulfillment.

  • Shipping and delivery.

  • Other related business services.

These providers may process information as necessary to perform the services they provide.

5.2 Business and Marketing Partners

We may share certain personal information with business or marketing partners to support advertising and promotional activities.

For example, we use Shopify features that may support personalized advertising through third-party services based on your online activities across different merchants and websites.

Our business and marketing partners may process your information according to their own privacy policies and notices.

Depending on where you reside, you may have the right to opt out of certain disclosures or uses of your personal information for targeted advertising, including activities that applicable privacy laws define as the sale or sharing of personal information.

5.3 When You Direct or Authorize Us

We may disclose information when you specifically request or authorize us to do so.

For example, information may be shared with shipping providers to deliver purchased products or with third-party services when you use social media features or account login integrations.

5.4 Within Our Corporate Group

Where applicable, we may share relevant personal information with affiliated entities or other members of our corporate group for legitimate business purposes.

5.5 Legal, Business, and Regulatory Circumstances

We may disclose personal information when reasonably necessary in connection with:

  • A merger or business acquisition.

  • A restructuring or bankruptcy proceeding.

  • Compliance with legal obligations.

  • Valid subpoenas, warrants, or other legal requests.

  • Enforcement of our Terms of Service or other applicable policies.

  • Protection of our rights and interests.

  • Protection of our customers, users, and other individuals.

  • Security investigations and legal proceedings.

Any such disclosure will be handled in accordance with applicable legal requirements.

6. Shopify and Its Role in Our Services

Our online store is hosted and powered by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of our website in order to provide, maintain, and improve its e-commerce services.

Information you submit through our website may be transmitted to Shopify and shared with other relevant third parties to support the operation and improvement of our Services.

Shopify also offers enhanced features that may use information obtained through your interactions with our store, other merchants, and Shopify itself.

These features may involve the processing of personal information collected through different online interactions.

Where Shopify processes personal information for these enhanced features in its own capacity, Shopify is responsible for handling relevant privacy requests relating to that processing.

To learn more about Shopify's privacy practices and how it processes personal information, please review:

Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You may also visit the Shopify Privacy Portal to learn about and exercise certain privacy rights relating to information processed by Shopify:

https://privacy.shopify.com/en

7. Third-Party Websites and External Links

Our website may contain links to external websites, applications, or online platforms operated by third parties.

These external services may have their own privacy policies, security practices, and terms of use.

If you access a third-party website through a link on our website, we encourage you to review its privacy and security policies before providing any personal information.

We do not control independent third-party websites and are not responsible for their privacy practices, security measures, content, or information accuracy.

Information you voluntarily share through public or semi-public platforms, including third-party social networking services, may be visible to other users and may be used by those platforms or other parties according to their respective policies.

The presence of an external link on our website does not necessarily constitute an endorsement of the linked website, its content, or its operators.

8. Children's Privacy

Our Services are not intended for use by children.

We do not knowingly collect personal information from children below the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, you may contact us using the contact details provided in this Privacy Policy.

We will review the request and take appropriate steps to address the matter, including deletion where required by applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable privacy laws.

9. Information Security and Data Retention

We take reasonable measures to protect personal information against unauthorized access, disclosure, alteration, or misuse.

These measures may include appropriate technical, organizational, and administrative safeguards designed to support the security of information processed through our Services.

However, no security system or method of electronic transmission is completely secure.

We cannot guarantee that information transmitted through the internet or stored electronically will always remain completely protected.

For this reason, we recommend avoiding unsecured communication channels when sending sensitive or confidential information.

Data Retention

The length of time we retain personal information depends on the nature of the information and the purpose for which it was collected.

We may retain information for as long as reasonably necessary to:

  • Maintain customer accounts.

  • Provide our Services.

  • Process and manage orders.

  • Fulfill business and operational requirements.

  • Comply with applicable legal obligations.

  • Resolve disputes.

  • Enforce agreements and policies.

  • Protect our legitimate business interests.

When personal information is no longer required for the relevant purposes, it will be handled in accordance with applicable data retention and deletion requirements.

10. Your Privacy Rights and Choices

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights are not absolute and may be subject to legal conditions, exceptions, and verification requirements.

Available rights may include:

10.1 Right to Access or Know

You may have the right to request information about the personal information we hold about you and how it is processed.

10.2 Right to Request Deletion

You may have the right to request deletion of personal information maintained by us, subject to applicable legal exceptions and retention requirements.

10.3 Right to Correction

You may request that inaccurate or incomplete personal information be corrected.

10.4 Right to Data Portability

In certain circumstances, you may have the right to obtain a copy of personal information we maintain about you in a usable format or request that it be transferred to another organization.

10.5 Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of certain activities involving the sale or sharing of personal information or the processing of information for targeted advertising, as defined under applicable privacy laws.

10.6 Marketing Communication Preferences

We may send promotional communications where permitted by applicable law.

If you no longer wish to receive promotional emails, you can unsubscribe by using the unsubscribe link included in our marketing messages.

Even after opting out of promotional communications, you may continue to receive necessary non-promotional messages, such as:

  • Order confirmations.

  • Shipping notifications.

  • Account-related communications.

  • Payment updates.

  • Customer support responses.

  • Other important service-related messages.

11. How to Exercise Your Privacy Rights

If you wish to exercise an applicable privacy right, you may submit a request through our available website privacy features or contact us using the information provided in the Contact section below.

You may also review Shopify's Privacy Portal for rights relating to personal information processed by Shopify:

https://privacy.shopify.com/en

To protect your information, we may need to verify your identity before processing certain requests.

Where permitted by applicable law, you may authorize another individual or representative to submit a privacy request on your behalf.

Before accepting a request from an authorized representative, we may require evidence of their authorization and may also request that you verify your identity directly.

We will review and respond to valid privacy requests within the timeframes required by applicable law.

We will not unlawfully discriminate against you for exercising privacy rights available to you.

12. Privacy Complaints and Appeals

If you have concerns about how your personal information is collected, used, stored, or disclosed, you may contact us using the official contact information provided below.

We will review your concerns and take appropriate steps to address your inquiry.

Depending on your location and applicable privacy laws, you may also have the right to:

  • Request a review or appeal of a privacy-related decision.

  • Submit a complaint to the relevant data protection authority.

  • Contact another authorized regulatory body responsible for privacy protection.

We encourage customers to contact us first so that we can review and respond to their concerns.

13. International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries or regions outside your country of residence.

This may occur when we use Shopify or other service providers that operate internationally.

As a result, personal information may be subject to the laws and regulations of the jurisdictions in which it is processed.

Where personal information is transferred outside the European Economic Area or the United Kingdom, we will rely on recognized legal transfer mechanisms where required, such as:

  • Standard Contractual Clauses approved by the European Commission.

  • Equivalent contractual safeguards issued or recognized by the relevant UK authority.

  • Other legally recognized transfer mechanisms, where applicable.

These mechanisms may not be required when the destination country has been formally recognized as providing an adequate level of data protection.

We will handle international transfers in accordance with applicable data protection requirements.

14. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our business operations, data processing practices, website features, services, or applicable legal and regulatory requirements.

When updates are made, the revised version will be published on this page together with an updated Last Updated date.

Where required by applicable law, we may provide additional notice regarding significant changes.

We encourage customers and website visitors to review this page periodically to remain informed about our privacy practices.

15. Contact Us

If you have questions about this Privacy Policy, our personal information practices, or wish to exercise any privacy rights available to you, please contact us through the following official channels.

Brand Name: tenqelo

Legal Company Name: Shaanxi Yuyanyingyouhong Technology Co., Ltd.

Privacy and Customer Service Email: service@tenqelo.com

Business Phone: +86 29-38012579

Business Address:

Room 412, Unit 2, Building 6, Phase 2, Airport Industrial Park, Airport New City, Xixian New Area, Shaanxi Province, China, G146.

For privacy-related requests, please describe your inquiry clearly so that we can review it and provide appropriate assistance.

Thank you for visiting tenqelo and trusting us with your shopping experience. We value your privacy and remain committed to handling personal information responsibly and transparently.